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Meet The Legendary Man Behind Shola Creative Studio

Wednesday, 18 January 2017
Shola Balogun (Shola Creative Studio CEO)

Shola Creative Studio has been in the digital imaging market for more than 19 years. Through all these years our goal has been to earn the trust of our customers. To do this we knew we must offer competitive photography, but we also knew fees alone could not make our business superior. We were determined to combine honest and helpful dealings with outstanding service before, during, and after production. We understood that long term customer satisfaction depended on our ability to maintain a knowledgeable and courteous customer service staff assisted by the best support systems. And we decided on a way to describe our business.

The Professional's Source


Knowing that our customers are understandably the most demanding group we serve, and knowing that their repeat business would be essential to our success, we adopted the phrase "The Professional's Source" to describe our business focus and use it as a promise we are dedicated to keeping. It is a daily reminder that we must give every customer and every visitor the kind of respect and dependable assistance that would please a professional. Thousands of satisfied customers are testimony to the success of our efforts.

A Nigerian Leader


These policies have made Shola Creative Studios Nigeria’s leading digital Photography Studio and best service provider of imaging products, serving professionals and consumers through our Lagos office and through direct delivery nationally.
Shooting Smart & With Style

Shola Balogun’s Ideals, 


Shola Balogun’s photography has earned him awards as photographer of the Year, and the business model for his flourishing business has him planning his formal activities around speaking engagements and in-house workshops. Browsing his portfolio of vivid and stylish portraits, it's easy to see how his images do a great job of selling themselves--but Shola assures us that it's his studio's efforts to make the client experience unforgettable that seals the deals.


 It's More than Photographs


Shola’s tenure as a studio owner has taught him this much: It'll take more than a pretty picture. He's learned this the hard way, refining his business to offer more than just a glamour-shot photo session that pushes hard sales. "Seniors want an experience that's a lot of fun and feels like a professional, catered model shoot--it should be an experience they'll always remember," Shola says. "From the first call to the studio to the personally tailored photographs, we offer a level of customer service that lets me guarantee the work with 100 percent satisfaction."
To enhance his reputation, Shola's studio takes every step it can to ensure a positive, fun experience. In the studio (as well as outdoors and on location), that can mean sessions that incorporate up to five light sources. To keep the mood right, Shola's team plays the music the client wants to hear, blasting from CD’s. Clients are offered cold drinks, a studio tee-shirt, mints, and a personalized welcome sign that greets them when they arrive. Everything they can do to make things extra special and anything to really set them apart, they do.

"We have a preconsultation with the client to let us know more of who they are, so that we can have a very knowledgeable approach to each person as an individual,” " this ‘getting acquainted time' enables us to target the look they want, and the resulting mood is more relaxed. This translates into our style, our approach. I think even our settings add to how we're perceived.
Shola guarantees his work 100 percent, and this means a level of commitment that further conveys his studio's image. "Not everyone likes having their photograph made," he says. My clients don't have to perform, the pressure is on me, and they know that up front. If I don't get what I need to do a great job, it is up to me to rectify the situation."

Shola says that his sales for prints rely on the emotional connection and images they've made together. "You're pulling at your client's heartstrings to make a great sale," he says. "We put our clients on a couch, give them something to drink, and leave them to the music and the slideshow as they review their images. To continue the theme of a studio with class, we now call our print offerings ‘collections' instead of ‘packages,' as we feel it has a better ring to it--especially when I saw the middle-income market as being too competitive a few years ago and decided to shoot for the next income-bracket of clients. Sure, we raised our prices, but we also slowed down and reevaluated how we did business. Instead of running around and chasing as many new clients as we could, we now book few sessions a day, so that each client gets the attention he or she deserves and the full experience we can offer. This also lets the back-end Photoshop work move at a more relaxed pace--we are not burning out, constantly trying to keep up. Instead, we are enjoying the work, enjoying each set of photographs, and making a better product--and we now charge accordingly."

Events Coverage by the Studio 

   
Weddings and personal Photos for Models shot by Shola
The Shola Studio Reception area
The Office reception
Shola at a Nikkon photography course in Germany.
The Services we render in a snapshot

Shola's Creative Studio Gear Box


Cameras/LENSES
• Canon EOS 5D
• Canon lenses: 24-105mm, 28-300mm, 10-24mm
• Lensbaby 2.0  Lighting
• White Lightning 600, 800, and 1200, 1800 Ultras
• Quantum T5d-R flash
• Larson 3x4 soft box
• Sunbounce
• Apollo Lite Disk reflectors
• ExpoDisc white-balance device
• PocketWizards  Software
• Photoshop CS3 and InDesign CS3
• on One PhotoTools
• ProSelect
• Photodex ProShow Producer
• Animoto
• ACDSee
• SuccessWare  Media
• Lexar CompactFlash cards

Client/Partners

Orange Drugs
LTC Advertising
Trichier Communications
Telnet Company
Nokia
Blue Flower
Doyin Group of Companies
Foot Print Advertising
Franchise Advertising
Mindframe Communications Ltd
J-Site Media
DICL Event
Fidelis Duker Production
Benkol Brides
Vintage Industry Ltd
Renie Communication Investment Ltd
Louge Communication Investment Ltd
Enwhy Solution Limited
Tiannah’s Place
Mediareach Ltd
Reckitt & Beckitt
Noble Hair
Amigos Hair
Rola Hair
Collectable
Remarkable Boutique
Sleek Nigeria
Surulere Local Government
Green Magazine
Simeon Plus Concept
9jaModel
Soul Deafric Concept
Focus Entertainment & Events
Vision Quest Limited
Fresh Quest Mega Show
FCMB
Kids Alone
TSTN Communication
Skill Mate Production
Almaroof film production
Epsalum movie production
Olasco film
Gluta-C company
Silvia hair
scene-one production
Latmus film production

Shola Creative's CSR


Shola Creative Studio acknowledging its corporate social responsibility has participated and supported events in the country both morally and financially, amongst which are but not limited to the following;
Face of Abuja Nigeria (Beauty Pageant)
Miss Surulere
The Miss Unilag Pageant 2008
Miss Telecom Pageant 2008
Kids Alone (Reality T.V. Show), 2008
Face of Nollywood, 2008
Abuja Film Festival, 2007
Quest T.V. Program
Most Beautiful Girl in Mainland, 2007
Miss Ynot Pageant
Most Beautiful Girl in Abuja
Sisi Oge Beauty Pageant.

Finally, we are proud of our Associations and partnerships as well as our portfolio of clients that cut across the various strata of our economy.
We are not unmindful of the challenges that the industry as well as the economy presents, but the business module known and referred to as Shola Creative Studio is, configured to evolve and surmount all.
Please be welcomed to the world excellence as we know it. Thank you.

SHOLA BALOGUN
         C.E.O

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